the rise of engaging marketing

As industry professionals, we have to constantly watch trends within the industry. Learning from fellow PR gurus is what drives trends and improvements. As a regular follower of marketing, advertising, creative and PR trends, I frequently come across interesting examples of engaging an artist.

As seen in THIS example, Nike/Foot Locker has taken a creative and interesting approach to invoke interaction with it's clientele. The two companies have worked to capture the audience, and have them spend time on the site. It also allows consumers to relate to the brand, by actually 'identifying' themselves in a new way.